What Does an SEO Agency Do? – A Beginners Guide

Written by: Karen_Vidali

In the current digital landscape, internet visibility has become a coveted asset. Users want to know what they’re looking at as soon as they land on a page. That’s where search engine optimization (SEO) comes in. But what does an SEO agency do? And why do agencies have this fancy title? Read on to learn more about what you can expect from an agency, and how to spot one that’s right for you.

Monthly SEO Services - Blue Interactive

How Does SEO Work?

SEO is an online marketing technique that helps improve the rankings of a website in relevant search engine results. Search engines like Google and Bing use complex algorithms to determine which websites are most relevant to a query. They then order these results based on their relevance. In order for your website to appear in more relevant search engine results, you need to create content that’s optimized for search engines in Marketix. An SEO agency will help you do this by creating valuable, engaging content that boosts site traffic, improves your visibility in mobile searches, and draws more leads or customers. Each business has unique needs. The best agencies are flexible enough to adapt their services to meet those needs. So if you’re looking for an agency that can provide comprehensive solutions with an affordable price tag, look no further than an SEO agency!

SEO Agency Process

First, a search engine optimization agency will conduct a keyword research study. A keyword is the thing your website is about or what you want it to be known for. The process of choosing keywords begins with learning what people are typing into search engines like Google and Bing for your type of company. Once you know what people are searching for online, you can create content that will be relevant to their needs and wants. Next, your SEO agency will devise an effective strategic plan for where they think your website should rank on the first page of major search engines. It’s not enough to just have a website and hope it ranks in the top 10 results of major search engines. You need to invest in digital marketing like social media advertising campaigns and pay-per-click (PPC) advertising on Google AdWords if you want to make sure your website shows up on the first page of major search engines. Last, your SEO agency will implement specific tactics on how to increase visibility of your site on the first page of major search engines by using pay-per-click (PPC) advertising, social media advertisements, blog posts, guest posting, press releases, and more.

How to Find an Agency for SEO

It’s important to note that there are many different types of agencies out there. A search engine optimization agency is a company that offers services like keyword research and content evaluation. These companies can help you create more engaging content, increase your visibility on the internet, and ultimately increase revenue. That being said, how do you find an SEO agency? Well, the first thing you want to do is make sure they have a good reputation in their industry. You should also ask around for recommendations from people who have used or worked with the agency before. You can also find them online through social media or by looking at reviews on sites like Yelp and Trustpilot. Once you find a company that seems like a good fit, it’s time to get down to business! At this point, both parties should lay out their expectations for the project together so they have a clear idea of what they need from one another. If you’re not entirely sure what an SEO agency will do for you, check out our article on five myths about search engine optimization (SEO). It will give you more insight into how these companies work and what they provide for clients.


When it comes to SEO, it’s often difficult to know where to get started and what to do. A new business owner may be unsure of what to do in order to start ranking higher in search engine results. This is where outsourcing comes in handy. Outsourcing can give you the advantage when it comes to getting noticed and capturing customer interest. But outsourcing alone isn’t enough — your brand perspective is critical to drive success and avoid common pitfalls.

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